The Indo Daily Podcast
The campaign for the Irish Independent’s Indo Daily Podcast ‘Have you heard the news yet?’ spanned over four phases (2021- 2023).
The podcast was aimed at making listeners out of the paper’s readers and promoting the ease of how it can fits into people’s daily schedules.
As an extension of the brand, The Indo Daily podcast is proof of the trusted and expert yet down-to-earth style of journalism that defines the news brand from its competitors and which Irish people love. Working across national radio, digital, out of home and press and social, the ads demonstrated the podcast’s ability to combine all the information you’d get from the newspaper, with the freedom to listen no matter where you are. The radio also brought to life how the easy to digest content slots into your commute to work, lunch break or weekend.
