Irish Independent: Written all over Ireland
The Irish Independent is one of the leading news outlets in the country. They wanted to completely referesh their Brand image, look & feel.
The campaign consisted of a brand film, news and sport TV, Cinema, VOD, radio, press, out-of-home, social, and digital media.
It was the result of a strategic repositioning project, which identified a unique strength of the Irish Independent within the Irish news landscape - the deep, on-the-ground understanding and connection that its journalists have with Ireland and its people.
