Irish Independent: The Galway Races
To promote The Irish Independent’s sponsorship of the Galway Races Summer Festival, as well as their coverage of the event, along with Sculp, a 2.7m racehorse was built out of past editions of The Galway Punter racing supplement.
The activation was a continuation of its ‘We’re all over it’ campaign which aired in the summer of 2021 and 2022 in press, OOH, digital and radio.
